SEO For Photographers
We’re going to stick to the fundamentals.
What is SEO?
WHAT IS SEO?
What are search engines and why do I need to optimise my website?
It’s probably best we start with the basics
SEO = Search Engine Optimization
Search engines are the connectors between humans and the information content on the internet, which is basically owned in an indirect way, by Google. When you want to find something on the internet, you type into the search box and the engine returns a result from the ‘index’.
Understanding the difference between “indexing” and “ranking”
When Google finally discovers your wedding website and deems it worthy, the pages will get saved into Google’s database (called the index).
At this point, your site has been indexed by Google. This is a crucial first step. You can’t rank your photography website until it has been indexed. This is also true for changes you make to your site or new content (like blog posts). Google has to discover the new content and index it before it can be ranked in the search results.
The easiest way to check to see whether a site or page has been indexed is to do a site:search on Google. Just go to Google.com and type “site:yourdomain.com” (without the quotes, and replace with your website). You can also do this search for a specific page if you want to check to see whether it is in the index.
If you want the most accurate and up-to-date information that Google holds on you, you can check your index status in Google Search Console.
Google will automatically crawl your site and look for updates on a regular basis. If you want a certain page to be indexed faster than Google normally crawls your site, you can ask Google to index the page from Search Console.
Now you know the basics of what SEO is download our FREE SEO GUIDE below to put you on the right track. Ultimately this will drive traffic to your website and get you booked!